Solutions Delivery Partner
Core Group Company
Digital Marketing Agency: Campaign Management
+ 16%
Utilization Rate
+ 20%
Capacity Increase
Capabilities / Domains
Project Lifecycle Management
Resource Planning
Multi-Channel Campaign Oversight
Financial Automation
Performance Analytics
Document & Asset Management
Timeline
16 Weeks
Core Group Company implemented a centralized campaign management and billing platform for a digital marketing agency managing dozens of client campaigns across SEO, paid advertising, and content marketing services.
The Challenge
The agency used multiple tools and spreadsheets to manage client campaigns, creating fragmentation across project management, task tracking, and client reporting.
Team members struggled to track deadlines and deliverables across multiple campaigns, and management had limited visibility into workload distribution and campaign progress.
Billing also required manual consolidation of time logs and deliverables across different systems.
The Solution
Core Group Company implemented a unified campaign management system that organized client work into structured projects with defined tasks, milestones, and deadlines.
Team members tracked work hours directly within each project, enabling accurate monitoring of billable activities. Dashboards provided managers with real-time insights into campaign progress and team capacity.
Invoices were automatically generated based on monthly retainers, billable hours, or project deliverables.
The Result
The agency gained full visibility across all client campaigns and improved coordination among team members.
Automated time tracking and billing reduced administrative overhead while ensuring accurate invoicing.
Standardized campaign management to support a 20% increase in active projects without adding to the administrative or operational burden on the team.
Optimized resource allocation to achieve a 16% gain in billable efficiency by automating manual tracking.